Wednesday, March 19, 2008

adverts are illegal

I've made no secret of my opinion that, in the words of Bill Hicks, advertising is the most evil concept ever.

As we slide into a world where ever greater numbers of genuinely talented people become mere endorsers and salespeople for whoever will write them a cheque, it's gratifying to see some people hold fast, such as film director David Lynch.

But even higher marks to Swedish directors Claes Eriksson and Vilgot Sjöman. They sued a TV company for putting ad breaks during their movies. They argued that this is effectively inserting new material and as such breaches copyright law.

They won their case two years ago, but it went to the Supreme Court. They just decided that yes, advertising does infringe the movie.

Even if a break is placed at a scene change, it disturbs a director’s intended interplay between scenes, said the court.

Furthermore, commercials can result in a film being longer than a director intended, which isn’t insignificant, according to the court’s ruling.

The Supreme Court also affirmed that the commercial interests behind advertising don't outweigh the copyright holder’s right to decide how his work is reproduced.

Sadly, the judgement only affects the films of those two directors being shown on TV4 in Sweden. Still, well the fuck done guys.

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