The Independent keeps on doing prominent stories about climate change, seeing the issue clearly, yet intersperses it with twaddle about how it's OK to fly as long as you pay someone to plant trees.
What could be the reason for such wilfully unjoined thinking?
Last Saturday's issue featured a huge front page splash about a 3 degree temperature rise - highly likely within decades - causing ecosystems to collapse, rainforest to retreat, drought to spread and much more.
Immediately above it, a sponsored competition from American Airlines to win flights to New York.
More than 5% of the issue was car adverts.