What could be the reason for such wilfully unjoined thinking?
Last Saturday's issue featured a huge front page splash about a 3 degree temperature rise - highly likely within decades - causing ecosystems to collapse, rainforest to retreat, drought to spread and much more.
Immediately above it, a sponsored competition from American Airlines to win flights to New York.
More than 5% of the issue was car adverts.
1 comment:
Medialens talk about this a lot. It seems to boil down to most of their advertising coming from car manufacturers, ergo no car adverts == no paper. Unfortunately no pro-car articles also == no car adverts == no paper.
I don't buy the Indy regularly, but I'd give them a couple of quid an issue if they really came out against cheap air travel and profligate car use. Unfortunately I think most of their target audience would just buy the Guardian instead.
(If they published in downloadable PDF like the New Statesman does I'd subscribe to their online thing. I *wish* more publications would do this.)
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