There is "no excuse" for people to be too fat, the Conservatives will declare today
Check out the guy who said it, Conservative health spokesperson Andrew Lansley. Note the way his second chin has more than double the mass of his first and its line of definition extends up to level with his eyes.
Mr Lansley acknowledged he could do more to improve his own fitness. He said: "I have a body mass index of 28 which means I'm classified as slightly overweight. I make no secret about the fact that I could be fitter, but following fitness training with Men's Health last year I use a running machine"
Nice plug for the magazine there. But anyway, this is him after a load of effort to reduce his weight?
Quite what the poor - those who can't afford fitness training with Men's Health or a running machine, or indeed any time or energy after they come in from spending all day at a shitty job that exhausts them - are meant to do isn't clear.
Lansley goes on to tell us that
a future Tory government would not "nanny" people, pledging to scrap support for "traffic light" food labelling
I'm not quite sure how traffic light labelling is nannying people. I'd have thought giving people the information so they can see through the packaging and marketing bullshit and letting them know if their food is genuinely fatty would be pretty useful to people trying to reduce obesity.
But then, it affects the profits of the supermarkets who make their money selling the fatty foods. Far better to blame the consumer even if they are deliberately misinformed by advertising and a lack of honest labelling.
And this is where we get into the darker side of all this. Rather like the way they've been blaming unemployment on the unemployed as a way to shift money from the poor to the rich, now they're rounding on other members of the underclass.
The health spokesman's comments on obesity echo David Cameron's speech last month when he said the poor, the obese and people with drug and alcohol problems are partly to blame for their own plight.
This is all about expanding what's chillingly and euphemistically called 'Conservative demands for greater personal responsibility across social policy'.