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From the dependably excellent John Vidal's Eco Soundings column in the Guardian:

Seen those BP ads on TV and in the press? Impressed that the oil giant is getting the message on climate change? Think again. BP is also running a big advertising campaign in the US to coincide with the Montreal climate talks. Both versions have the same graphics, the same nifty tune, the same style. But whereas we Brits are told to "work out your carbon footprint - it's a start", the American consumer is told: "We're investing $15bn in finding new oil and gas in the Gulf of Mexico - it's a start."