Well the other week there was Bob Geldof selling his arse to promote watches.
This week I found product endorsement far beyond that. It is so unlikely that I didn't get disgusted or outraged but literally stood there in the shop laughing.
Having trouble sleeping? Try a can of relaxing citrus flavour Marley's Mellow Mood.
It's got several herbal extracts, though frankly if you ask anyone what herb they think mellowed Marley the answer is unlikely to be 'chamomile'.
Just as the Martin Luther King estate rob the great man's grave for cash, so the Marley heirs license his image to hawk soda drinks and thereby make him no different to the Disney toys that come free with Happy Meals.